We are responsible.
As a producer of alcoholic beverages we recognise our duty to shape our commercial communications in such a way that only promotes the moderate and enjoyable consumption of alcoholic beverages. We have therefore committed to a strict code of conduct that is supervised by the independent German Advertising Standards Authority (Deutschen Werberat).
This code of conduct unequivocally regulates which advertising messages the producer of alcoholic beverages can send to whom and in what form - and therefore also provides the Bitburger Brewery Group a clear framework for action.
We emphatically acknowledge this code of conduct - and adhere to it to the best of our knowledge and conscience in all our commercial communications.
This code of conduct unequivocally regulates which advertising messages the producer of alcoholic beverages can send to whom and in what form - and therefore also provides the Bitburger Brewery Group a clear framework for action.
We emphatically acknowledge this code of conduct - and adhere to it to the best of our knowledge and conscience in all our commercial communications.
For us at the Bitburger Brewery Group this is not just an obligation but a part of our identity. In addition to the regulations of the German Advertising Standards Authority we have therefore also introduced the "Bitburger Brewery Group Code" that goes beyond the legal provisions and those of the German Advertising Standards Authority.
However, if you should still wish to raise a complaint, please contact us directly or apply to the German Advertising Standards Authority (Deutsche Werberat). In this manner you can help us to align our messages even more sensitively and stringently to the code of conduct.
However, if you should still wish to raise a complaint, please contact us directly or apply to the German Advertising Standards Authority (Deutsche Werberat). In this manner you can help us to align our messages even more sensitively and stringently to the code of conduct.